E-mail: steve@best-rep.com

E-mail: dan@best-rep.com

E-mail: sales@best-rep.com

Steve Sofferin, Sales
Steve's career in the Jan-San industry began in Southern California during the summer of 1977. After working for a large regional wholesaler/broker, Steve acquired the manufacturers representative division of that company and formed Sofferin Associates in 1981. Sofferin Associates relocated to Buffalo, NY in 1989 and now serves it's distributors, manufacturers and consuming customers in the territories of Upstate New York and the Province of Ontario. The company changed its' name to Alliance Marketing in 1997 when it merged with Dan Brown and Brown Marketing.

Steve's experience in distribution sales spans well over 20 years. His primary focus today involves the transformation of traditional manufacturer-rep-distributor relationships into highly productive, user-driven, sales teams. "The rep adds value when he partners with both his distributor and his factory to secure meaningful end-user business. More pull-through sales mean more profits for all of the companies involved. This approach secures the rep sales model well into the new millennium."

Steve is extremely progressive, embracing technology at every level. "Laptop computers and the Internet are our newest frontiers. Our goal is to utilize the Distributor Sales Representatives equipment at every opportunity. Those laptop PC's can present our personalized sales message on desktops all over the territory!"

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Dan Brown, Sales
Before launching the manufacturers representative firm alliance marketing, Dan Brown, and his company Brown Marketing, were recognized as being one of the preeminent brokers of food service disposables in Upstate New York. Prior to becoming an owner/principal of Brown Marketing, Dan held the positions of direct Mill Representative, as well as Director National Accounts, and Director of Nonfoods for a large regional food service distributor.

Dan's approach to the sales agency model involves the development of strategic alliances between the distributors he works with and the manufacturers he represents. Working with Distributor Sales Representatives, and large, key end-users, Dan continues to bring significant sales growth to the lines he represents, and to his distributor base.

Technology will play an ever increasing role in how Dan will go to market. Laptop computer / desktop presentations, and effective information processing, will lead Dan Brown, alliance marketing, and its' manufacturers to increased sales and highly productive distributor relationships.

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Kirk Morris, Sales  Prior to joining Alliance Marketing, Kirk held positions as Sales Manager, Division Manager, and Director of National Accounts, with Canada’s largest distributor/manufacturer of paper, chemical and sanitary supply products. Most recently, as Director of New Business Development, Kirk managed the company’s Northeast U.S. broker/distributor network.

"It is our responsibility to provide Distributors with unique, competitive, quality offerings from reliable and supportive manufacturers. To ensure distributor growth and profitability, Alliance Marketing is committed to providing Distributor management and sales personnel with timely communication, sales training, and effective field sales initiatives".

Working closely with Steve, Dan, and Alliance’s sales-support team, Kirk is equipped with the latest technology and sales automation systems. "Our customers are assured of receiving required information, pricing and follow-up within optimum response times".

Kirk resides in St. Catharines, Ontario and will represent our manufacturers in The Province of Ontario.

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